Six food firms correct misleading labels after FSSAI notices

The Food Safety and Standards Authority of India (FSSAI) said on Sunday that six food companies have corrected misleading labels and trademarks after receiving regulatory notices. The actions range from withdrawing false claims to revising packaging and delisting products, the regulator posted on X.

Livyor Ventures withdrew its 'vegan and healthy' claim on Roasted Edamame Beans, stating it was inadvertently printed due to lack of awareness. Honest Innovations For You Pvt Ltd and Heliostone Specialities Pvt Ltd revised misleading trademarks. Rajasthan Agro and General Industries removed all misleading claims and stopped using PPM references. Iota Nanotechnology Pvt Ltd removed misleading claims and halted non-standardised water production. Panchamurtha Industries delisted its electrolyte drink from its website.

The action is part of a wider enforcement drive under the Food Safety and Standards (Labelling and Display) Regulations, 2020. Earlier this year, FSSAI also issued notices to companies including The Whole Truth and Marico's Saffola over terms such as 'healthy' and 'organic', prompting broader label revisions across the packaged food sector, ET Online reports.