Now Reading: Swiggy’s 99 Store now makes one in seven food orders
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Swiggy’s 99 Store now makes one in seven food orders
Swiggy’s budget segment, 99 Store, now accounts for one in every seven orders on the platform one year after its July 2025 launch. The outlet, offering curated meals at Rs 49, Rs…
The Story in Brief
Swiggy’s budget segment, 99 Store, now accounts for one in every seven orders on the platform one year after its July 2025 launch. The outlet, offering curated meals at Rs 49, Rs 79 and Rs 99 with free delivery above Rs 49, has expanded to over 500 cities and 1.8 lakh restaurant partners, including major QSR chains such as McDonald’s, Burger King and Domino’s. Monthly orders have grown 2.4x year-on-year, with strong demand across Tier-1, Tier-2 and Tier-3 cities. Popular categories include bowls, thalis, South Indian breakfast and burgers. Swiggy says the store helps convert occasional users into regular customers while boosting partner retention.
The Indian Opinion
The hype around Swiggy’s 99 Store as a disruptor glosses over a simpler truth: India’s food-delivery market is still too pricey for most. One in seven orders at a rock-bottom price point sounds revolutionary, but that ratio also means six out of seven orders remain unaffordable to the average user. The real test is whether Swiggy can keep its restaurant partners willing to supply Rs 49 meals without skimping on quality, or whether this is just a temporary loss-leader to grab data.
Source: retail.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
