Now Reading: Elon Musk’s X shuts creator revenue share, launches original content rewards
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Elon Musk’s X shuts creator revenue share, launches original content rewards
Elon Musk’s X shuts creator revenue share, launches original content rewards
Elon Musk's X has ended its Creator Revenue Sharing programme, with final payouts scheduled for September 7, 2026. New signups closed on August 7. The platform is replacing it with the Original…
The Story in Brief
Elon Musk's X has ended its Creator Revenue Sharing programme, with final payouts scheduled for September 7, 2026. New signups closed on August 7. The platform is replacing it with the Original Content Rewards Programme, which rewards creators for original posts, reporting, and commentary. Existing members can apply from September 8. Eligibility requires being 18 or older, residing in a supported country, having a Premium subscription, at least 500 verified followers, and 500,000 Home Timeline impressions from verified users in the last 90 days. Payouts will be issued every two weeks, with the first on August 28.
X's Head of Creators Allegra Jacchia said the old programme had misaligned incentives, leading to reused content. The new programme aims to reward originality. Both timesnownews.com and livemint.com report the changes, with details on eligibility and payout dates consistent across sources.
The Indian Opinion
The narrative that X is 'cracking down' on creators is overblown. The platform is simply rewarding original content over reposts. Some users complain about losing easy money, but the old system encouraged spam. The new programme requires at least 500 verified followers and 5 lakh impressions, tough but fair. The real test will be whether payouts improve. If creators earn more per impression for unique work, the shift makes sense. If not, the criticism will be justified. Watch the first payout cycle in September for the answer.
Sources (2): timesnownews.com, livemint.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
