X shuts creator revenue sharing, final payout set for September 11

Indian Opinion DeskIndian Opinion DeskTechnology2 minutes ago1 Views

Elon Musk’s X Shuts Down Creator Revenue Sharing, Final Payout Set For September 11

Timesnownews.com reports that X is ending its Creator Revenue Sharing programme, with final payments to eligible users expected around September 11, 2026. New sign-ups closed on August 7, and standard payouts from…

The Story in Brief

Timesnownews.com reports that X is ending its Creator Revenue Sharing programme, with final payments to eligible users expected around September 11, 2026. New sign-ups closed on August 7, and standard payouts from August 14 to 28 will be followed by a last payout for earnings through September 7.

X’s head of creators, Allegra Jacchia, said the programme incentivised reused content over original work, so the firm is replacing it with an Original Content Reward programme. To qualify, creators must be at least 18, live in a supported country, hold a Premium X subscription, have 500 followers, and receive 500,000 home timeline impressions from verified users in the last 90 days.

The Indian Opinion

Some Indian creators will see this as another blow from Elon Musk, but the programme was clearly rewarding copy-paste posts, not original thought. The real test is whether the new Original Content Reward can avoid the same trap without locking out smaller Indian creators. Will the 500,000 verified-impression threshold be realistic for regional-language accounts, or will it favour established English-language pages?


Source: timesnownews.com

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