
Bisleri International CEO Angelo George said India’s water crisis is mainly about management and governance, rather than rainfall. Speaking at the Mint Sustainability Summit 2026 in Mumbai, he warned that major urban centres could face critical shortages by 2035 if current trends continue. George said per capita water availability has fallen by 75% over 70 years and that water insecurity creates financial risks for businesses.
Bisleri said it is expanding rainwater harvesting, watershed restoration, check dams and reservoirs. Its programmes also focus on plastic collection and recycling. The company defended PET bottles, saying lifecycle assessments show lower emissions than glass and aluminium. It proposed water credits to reward measurable conservation and said its initiatives cover 65 municipal corporations and five national parks.
The warning highlights a serious issue for cities, industries and households, but the timeline and scale of shortages depend on local conditions and policy implementation. Bisleri’s conservation and recycling claims are relevant, although they come from the company itself and should be independently assessed. The debate over PET also needs full lifecycle evidence, including collection, recycling and litter, rather than relying only on comparisons of manufacturing emissions.
Source: livemint.com
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