Now Reading: Delhi HC stays FSSAI order against Dabur’s 100% claims
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Delhi HC stays FSSAI order against Dabur’s 100% claims
The Delhi High Court has stayed an FSSAI order directing Dabur India to stop selling food products carrying claims such as “100% Pure”, “100% Natural” and “100% Organic”. Justice Amit Mahajan said…
The Story in Brief
The Delhi High Court has stayed an FSSAI order directing Dabur India to stop selling food products carrying claims such as “100% Pure”, “100% Natural” and “100% Organic”. Justice Amit Mahajan said Dabur had made out a prima facie case because the order was issued without giving the company an opportunity to be heard. The court listed the matter after two weeks and issued notice to the Centre, FSSAI and other respondents.
FSSAI says the claims are ambiguous, unverifiable and potentially misleading under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. The Centre said Dabur had received improvement notices and advisories. Dabur says the products were not alleged to be unsafe, adulterated or sub-standard, and challenges the order’s legal basis.
The Indian Opinion
The easy narratives are that FSSAI is either harassing a trusted Indian brand or defending consumers from dishonest labels. Neither settles the issue. The court’s interim order addresses procedure, not whether “100% natural” or “100% pure” is accurate for each product. Consumers need clear evidence, while regulators must give companies a fair hearing. The final test is the court’s ruling on the specific claims and products covered by the August 3 order.
Sources (2): newindianexpress.com, retail.economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
