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EU mandates AI content labels from August 2
The European Union will require mandatory labelling of AI-generated content from August 2 under a new transparency code. The code, part of Article 50 of the EU Artificial Intelligence Act, applies to…
The Story in Brief
The European Union will require mandatory labelling of AI-generated content from August 2 under a new transparency code. The code, part of Article 50 of the EU Artificial Intelligence Act, applies to deepfakes and manipulated text used to pass as authentic. Violators face fines up to €15 million. Exceptions exist for creative, satirical, or fictional works and content authorised for law enforcement. Text that has undergone human review or is under editorial control is also exempt.
The code specifies three icons: 'AI' for assisted content, 'AI generated' for fully synthetic content, and 'AI modified' for manipulated real content. The Hindu reports the EU approach focuses on developers, unlike India's rules which put the onus on users and platforms. Google has voiced concerns about overlapping labels confusing users, while OpenAI has welcomed the code but noted that icons and metadata can be tampered with.
The Indian Opinion
The EU code sounds sensible, but the narrative that Europe is leading while India lags misses the point. India’s rules put responsibility on platforms and users, a realistic approach for a country where most AI content is consumed via social media. The real test will not be which system looks better on paper, but whether either actually stops a deepfake from going viral. Can a label really do that when metadata can be stripped and icons faked? Watch how enforcement works on the ground, not just the law.
Source: thehindu.com
This story was synthesised by AI from the source linked above.
