
ManoramaMAX has started streaming Antony Varghese’s Kattalan with Tamil and Kannada dubs, the first time the streamer has released its own dubbed versions. The Malayalam film, directed by Paul George, hit theatres…
ManoramaMAX has started streaming Antony Varghese’s Kattalan with Tamil and Kannada dubs, the first time the streamer has released its own dubbed versions. The Malayalam film, directed by Paul George, hit theatres on May 28 on a budget of Rs 50 crore but earned only about Rs 10 crore at the box office, according to Sacnilk. The film, about a rivalry between two gangs in the ivory trade, received praise for its making but criticism for lack of substance in the story. ManoramaMAX hopes the multilingual release will reach a wider audience.
The low box-office collection of Kattalan has invited the usual narrative that OTT releases save failed films. But the real test is whether the dubbing strategy actually pulls new viewers, or if the weak story that audiences criticised will keep them away. A strong story, not just regional dubs, is what sustains a film. Watch for ManoramaMAX’s viewership numbers in Tamil and Kannada markets to know if the strategy works.
Source: cinemaexpress.com
This story was synthesised by AI from the source linked above.