Students need data skills for modern marketing careers

The Story in Brief

Marketing has evolved from creative campaigns into a technology-driven, data-centric profession, The Hans India reports. Employers now seek candidates who combine analytical skills, technological awareness, business understanding, and consumer empathy. Data literacy has become a core requirement, with students expected to interpret dashboards, understand campaign analytics, and derive actionable insights. Artificial intelligence is also reshaping the field, making it essential for students to learn how to collaborate with AI tools responsibly.

Despite technological advances, communication and storytelling remain crucial for building brand trust. Students should strengthen writing, presentation, and public speaking skills. Building a practical portfolio through internships, freelancing, or managing social media accounts is more valuable than relying solely on academic achievements. Employers value initiative and the ability to apply knowledge in real-world settings. Curiosity about industry trends, consumer behaviour, and emerging channels is also critical for long-term success.