Now Reading: Atomy India becomes Paralympic Committee nutrition partner
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Atomy India becomes Paralympic Committee nutrition partner
Atomy Enterprise India has signed an MoU with the Paralympic Committee of India, becoming the official Nutrition and Wellness Partner for Paralympic sports. The partnership aims to promote health and nutrition awareness…
Atomy Enterprise India has signed an MoU with the Paralympic Committee of India, becoming the official Nutrition and Wellness Partner for Paralympic sports. The partnership aims to promote health and nutrition awareness among para-athletes through seminars, workshops, and digital campaigns.
Atomy India will provide nutritional products and event support, while PCI will bring in athletes and coaches for programmes. At the signing ceremony, over 80 members achieving new Mastership ranks were felicitated, including Star Master Tarachand Suaskar, a former MGNREGA labourer who now earns Rs 10-15 lakh per month through Atomy.
Atomy's flagship product HemoHIM is certified under the Informed Choice anti-doping programme. The company plans to export Indian products like Shilajit and Moringa globally through its distribution network.
Indian Opinion Analysis
This is a corporate press release published verbatim, not a news report. The key background is that the Paralympic Committee of India has been seeking corporate sponsorships to fund training and nutrition for its athletes ahead of the 2024 Paris Paralympics. Atomy, a South Korean direct-selling company, has faced scrutiny in other markets for its multi-level marketing model. The financial terms of the partnership were not disclosed. The next milestone to watch is whether this sponsorship translates into measurable improvements in athlete performance at the Paris Games.
Source: theprint.in
This story was synthesised by AI from the source linked above.
